“With Advocacy, Action, and Inclusivity as three of our core values, Smartwool is dedicated to protecting the natural environment and providing access to the outdoors for everyone. As a company deeply rooted in the mountains of Colorado and the outdoor community, it is our responsibility to introduce the next and more diverse generation of individuals to the places we love to explore.

We are fortunate enough to partner with amazing organizations like SOS Outreach that not only help bring these values to life within our own employee culture but aids in pairing at-risk youth with adult mentors to introduce them to the outdoors. The Smartwool and SOS teams have worked closely for many years to raise funds, partner on events, and do so much more to raise awareness for SOS’ mission. As our action value states, the most difficult problems are always the most rewarding to solve, and our partnership with SOS Outreach truly embodies that spirit.”

-Jen McLaren, President, Altra & vf company